In case you’ve bought an honest chunk of change and are on the lookout for a higher-end carbon drop-bar bike, there’s actually no scarcity of fine choices — and doubtless too a lot of them, in truth. So why on earth would somebody suppose it’s a good suggestion to start out one more one given this hyper-competitive atmosphere?
Nicely, that’s simply what the oldsters at Bridge Bike Works are doing in Toronto, Canada. The corporate’s first bike sounds fascinating sufficient, however the story behind the model is arguably extra compelling. And that’s precisely what this week’s Nerd Alert deep dive covers.