Tuesday, September 13, 2022
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Model Focus – Bicycle Line

Established in Italy, in 1987, by Gastone Coghetto, Bicycle Line produce fashionable clothes with a give attention to performance. After a few years of expertise within the biking sector, Gastone Coghetto based Bicycle Line s.r.l., a dynamic and impressive firm within the heartlands of European biking. With this in thoughts, an vital emblem is conceived, a lion, emblem of the keenness and energy that its creators wished to impart to their each motion. Fluorescent colours are used to underline that it was a secure and balanced challenge however projected to the long run, open to the world and prepared for any sort of problem. The phrase “sportswear” was added to the corporate identify


1987 is the 12 months during which Bicycle Line was established to supply biking attire to the world, constructing a wealthy historical past throughout the sector upon the eagerness and expertise of its founder, Gastone Coghetto, who, in only a few years, grew the corporate to turn out to be the important thing market participant it’s as we speak. Through the years, his kids have continued his work, specifically working to interrupt into world markets in addition to to modernize the corporate’s manufacturing processes.


The seek for new materials and applied sciences, being open to seeing biking and different out of doors actions in new methods, and the continual growth of latest clothes to fulfill the wants of the market when it comes to their match, particulars and look, are the important thing strengths which have put the corporate the place it’s as we speak.


The vertical integration adopted throughout the firm facilitates the event of tasks, ranging from the R&D division earlier than passing via the reducing, printing and prototyping departments. In so doing, every BL product embodies and conveys the corporate’s core values, specifically high quality, consideration to element and Italian type.

In selecting BL, it means you firmly consider within the Italian textile business and its excellence when it comes to creativity and innovation. To implement our tasks, and to make sure they’re underpinned by the very best ranges of workmanship and innovation, we encompass ourselves with companions who’re nationwide leaders of their respective sectors.

Through the years the emblem has been stylized and revised to comply with market developments and make the picture extra appropriate for a world viewers

2017 was the turning level when it comes to branding. The corporate’s thirtieth anniversary marks the maturity of a stable, trendy and dependable worldwide model: BL. A circle encloses the initials, symbolizes the start and the top, and concludes a means of evolution, development and consolidation within the sportswear market.

See our full Bicycle Line vary right here.



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