Thursday, September 22, 2022
HomeCosmeticsMarionnaud companions with Revieve to debut AI solar care advisor in Italy

Marionnaud companions with Revieve to debut AI solar care advisor in Italy



The European retailer of status fragrances and sweetness merchandise has partnered with digital model expertise creator Revieve to develop a digital solar care advisor for its clients in Italy. Dubbed “AI Suncare Advisor”, the instrument has been designed to supply customers a hyper-personalized model expertise that helps them uncover essentially the most appropriate solar care routine primarily based on their pores and skin, their atmosphere, and their life-style preferences.

Going past preconceived concepts

Suncare merchandise have traditionally had a nasty repute. Most individuals suppose they’re sticky, messy, and solely suited to at least one pores and skin sort. That repute plus lack of solar prevention training makes some individuals draw back from solar safety,” says Sampo Parkkinen, CEO of Revieve. “On the similar time, customers are greater than ever vocal about their issues for correct solar care and the necessity for personalised choices to guard their pores and skin from the dangerous results of solar publicity.

This hole impressed Revieve and Marionnaud to develop a brand new option to enlighten customers concerning the significance of solar safety, and assist them higher perceive their pores and skin issues and circumstances, whereas guiding them on their private solar care journey.

The problem was to supply all that inside one seamless on-line expertise,” emphasizes Parkkinen.

Customised on-line expertise

Obtainable on the retailer’s web site the expertise consists of three simple steps.

At first, customers enter their issues and expectations out of a solar care routine. Subsequent, they take a selfie that’s analysed with patented cellular selfie diagnostics primarily based on superior selfie pores and skin metrics to detect important solar publicity issues, reminiscent of hyperpigmentation, melasma, freckles, and wrinkles. Lastly, the consumer is supplied with an optimum solar care routine proposal consisting in a curated listing of Marionnaud solar care merchandise.

The AI Suncare Advisor makes it simpler for purchasers to search out appropriate solar care merchandise tailor-made to their desired solar care objectives. Accounting for every particular person consumer’s life-style, the AI Suncare Advisor empowers Marionnaud consumers to teach themselves about their pores and skin well being and wishes by considering pores and skin tone, pores and skin sort, private pores and skin well being issues, present life-style and environmental elements which will have an effect on their pores and skin,” concludes Parkkinen.

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