Monday, September 12, 2022
HomeBeautyHow Matilda Djerf Maintains Her Hair, Plus Her New Collaboration With Emi...

How Matilda Djerf Maintains Her Hair, Plus Her New Collaboration With Emi Jay — Interview


We have to speak about Matilda Djerf‘s hair. Not since Mary-Kate and Ashley Olsen made boho waves cool within the early 2000s has one coiffure had such a chokehold on magnificence lovers. The Swedish mannequin, designer, and influencer’s full, bouncy blonde waves are throughout Pinterest, nearly single-handedly transferring the seaside wave development apart in favor of voluminous blowouts with Farrah Fawcett bangs. We collectively went from not eager to look too “finished” to trying like we spent hours perfecting our hair. And it is partly Djerf’s doing.

With just below 1,000,000 followers on TikTok and a pair of.4 million on Instagram, Djerf truly has fewer than many of the massive magnificence and style influencers. However numbers do not all the time correlate to affect. Search her title on TikTok and you will find 1000’s of movies of ladies and women making an attempt to get the Matilda Djerf look, together with a sound from the movie Imply Ladies: “I noticed Cady Heron carrying military pants and flip flops, so I purchased military pants and flip flops.” You may additionally see ones captioned “POV: you need her hair” or “the female urge to be obsessive about Matilda Djerf.” I’ve even heard on the DL that Djerf helped gasoline gross sales of the ultra-popular Dyson Airwrap, a device that she makes use of on her personal hair to get these signature massive, bouncy curls — although that is simply, after all a rumor.

Who Is Matilda Djerf?

Djerf has solely been on TikTok since January 2021 however she has been fashionable on Instagram since 2016. She shortly grew a following of Gen Z and millennial ladies who observe her each transfer and duplicate her masculine-meets-feminine type. Like many profitable influencers, Djerf expanded exterior of social media and running a blog to designing. In 2019, she launched Djerf Avenue, a clothes line that sells minimalist fundamentals in a variety of neutrals. Her outsized blazers, workwear pants, mini skirts, and menswear-style button-downs are actually the wardrobe of It women in New York Metropolis and Los Angeles. One factor the road does not have? Hair equipment. It’s for that purpose Djerf teamed up with Emi Jay (the model that makes these acetate claw clips you see all over the place) founder Julianne Goldmark on a limited-edition clothes and niknaks collab: Djerf Avenue x Emi Jay.

The collaboration, Goldmark tells me on a Zoom name, is smart due to their overlapping fan base. The road contains claw clips, a headscarf, hair pins, a Y2K-style tube costume, sweatshirt, tote bag, and candle in a lightweight blue-and-pink floral sample. Whilst you’re on the pop-up, you can too choose up Djerf Avenue’s best-selling Breezy Shirt and Shorts, Ceaselessly Blazer, and Favourite Pants. Whereas many gadgets from the Djerf Avenue x Emi Jay collab had been solely out there in individual on the pop-up, the excellent news is that there are choose items you possibly can nab on-line. And should you miss that, the pair hinted at doing one other collaboration sooner or later. 



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