Thursday, September 22, 2022
HomeCosmeticsAmorepacific takes Laneige model to Japanese market 

Amorepacific takes Laneige model to Japanese market 


THE WHAT? Amorepacific has launched its Laneige model onto the Japanese market through Atocosme On-line and Atocosme’s Harajuku department in Tokyo, in line with Enterprise Korea. 

THE DETAILS Amorepacific examined Japanese shopper curiosity within the Laneige model previous to launch, with the Neo-Cushion and Lip Sleeping Masks rating primary of their classes on the Japanese assessment platform LIPS. 

The corporate has since launched the Neo-Cushion, Lip Sleeping Masks, and Cica Sleeping Masks within the Japanese market.

THE WHY? Curiosity in Okay Magnificence is alleged to be on the incline in Japan, with a reported improve of Korean cosmetics imported into the nation. 

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