THE WHAT? Amorepacific has launched its Laneige model onto the Japanese market through Atocosme On-line and Atocosme’s Harajuku department in Tokyo, in line with Enterprise Korea.
THE DETAILS Amorepacific examined Japanese shopper curiosity within the Laneige model previous to launch, with the Neo-Cushion and Lip Sleeping Masks rating primary of their classes on the Japanese assessment platform LIPS.
The corporate has since launched the Neo-Cushion, Lip Sleeping Masks, and Cica Sleeping Masks within the Japanese market.
THE WHY? Curiosity in Okay Magnificence is alleged to be on the incline in Japan, with a reported improve of Korean cosmetics imported into the nation.